Crumble✳
Small treats. Big personality.
Cookies + brownies.
One happy dilemma.
A playful cookies-and-brownies concept built around the joy of choosing, sharing and gifting.
The strategy gives cookies and brownies equal attention. Instead of treating one as an add-on, the brand makes the choice between them part of the experience. A mixed gift box, retail pouches and small takeaway details extend that idea into familiar moments.
- Brand foundation & positioning proposal
- Visual identity & colour direction
- Packaging and retail mockup concepts
- Social creative & proposed launch direction
One identity.
Many expressions.
Chunky, irregular lettering and a bitten badge bring a warm, handmade quality to the identity. Cherry red, blush and vanilla tones connect the mark to the packaging. Short conversational lines make the brand easy to carry into social creative.
Cookies and brownies share the spotlight in the hero gifting format.
Bags, wrappers and portions extend the same badge and colour language.
Cookie and brownie pouches explore distinct products within one identity.
Cards, seals and order details continue the experience beyond the box.
A cookie-versus-brownie social concept invites a simple audience response.
A storefront mockup explores how the identity could appear in a physical space.
Self-initiated fictional brand concept. Strategy is a proposal and visuals include AI-generated mockups. No launch, customer research or commercial results are claimed.
Let’s explore a direction for your brand ↗Modo ↗
Identity · Packaging · Web design
