Zing✳
Citrus energy. Turned all the way up.
Made to stand
out in motion.
A high-contrast citrus brand world built around an oversized wordmark, sport and everyday movement.
Zing connects a vivid product identity with scenes from an active day. The supplied creative moves from close-up product compositions to courts, bags and outdoor campaign applications, keeping the can as the recognisable centre.
- Product-led visual identity
- Can and citrus close-ups
- Lifestyle campaign compositions
- Outdoor and digital applications
One identity.
Many expressions.
Electric citrus colour gives the work immediate visibility. Tall, condensed lettering contrasts with the rounded form of the can, while dark accents keep the mark readable. Sport-led settings introduce complementary orange and blue tones.
An orange court provides contrast for the citrus-green can.
A direct product composition pairs the can with citrus cues.
A detail-led image explores condensation, texture and the wordmark.
Lifestyle creative keeps the can at the centre of a human moment.
Campaign typography and sport imagery extend the energetic visual direction.
An outdoor mockup tests the identity at a wider scale.
A digital composition brings product, lifestyle and graphic language together.
Supplied portfolio creative and visual mockups. No campaign performance or product benefit claims are asserted. Palette swatches describe the visual direction.
Let’s explore a direction for your brand ↗MG Pan Masala ↗
Social media management · Video editing & AI video
